Demographics in Entertainment and the Casting of Asians

Описание

Demographics in Entertainment and the Casting of Asians The Asia Society - Time Warner HQ Asian Americans are a demographic to be recognized and reckoned with but why haven't media and marketing efforts kept pace? Our panelists will explore the potential of America's fastest-growing demographic, the way news and entertainment outlets will have to rethink their portrayals of Asian Americans (one word: Linsanity!), and the opportunities companies have to serve this niche if they get it right.