Ready for Takeoff: Opel aims for global operation | Made in Germany

Описание

The GM subsidiary Opel is struggling in the wake of major losses last quarter. Part of the problem is that Opel sells only in Europe and hasn?t made the jump into the lucrative Asian and Latin American markets.Michael Klaus is an export strategist at Opel?s headquarters. He and his team are spearheading an effort to expand into the Asian and Latin American markets. That?s a daunting task - in part because high transport costs and tariffs hinder exports to these booming economies.