CoverGirl Leverages Social Media Influencers Amid Rising Competition, Drugstore Makeup Decline смотреть онлайн

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CoverGirl, once reliant on celebrity-driven magazine ads, now depends on social-media influencers for growth as drugstore makeup sales decline. Under Coty CEO Sue Nabi, the brand has rebounded but faces challenges from slowing industry growth and increased competition from rivals. Coty has established content studios and recruited influencers to boost engagement on platforms like TikTok and Instagram. CoverGirl's pivot to clean beauty and digital strategies has helped maintain its market share, with sales growing on Amazon even as drugstore sales decline. Рекомендуем CoverGirl Leverages Social Media Influencers Amid Rising Competition, Drugstore Makeup Decline посмотреть онлайн видео бесплатно и без регистрации!