Gen Z And Boomers Share A Love For Brands Like Nike And Kohl's, Survey Finds

Описание

Nike and Kohl’s have been rated top retailers in their respective categories, according to a survey by AlixPartners. Both retailers still hold strong consumer sentiment despite poor stock performance. Nike was ranked the No. 1 active footwear retailer across all generations, while Kohl’s ranked first among department stores for Gen Z and boomers. Retailers are expanding their digital offerings, but consumers expect the same product availability in physical stores. The survey also found that 66% of shoppers would switch retailers if a product they want is out of stock.