Starbucks Lures Chipotle CEO Brian Niccol With $85 Million Package. Can He Turn the Struggling Coffee Company Around?

Описание

Starbucks is paying Brian Niccol $10 million in cash and $75 million in equity awards as compensation for leaving his previous role as CEO of Chipotle to become the new CEO of Starbucks. Niccol will receive a base salary of over $1 million annually from Starbucks, with the opportunity to earn early $7 million more in cash bonuses. During his tenure at Chipotle, the stock price increased by over 700%, increasing the value of his compensation. As the new Starbucks CEO, Niccol will be tasked with turning around the company's slumping sales and improving customers' in-store experience.