DeAndre Hopkins Is Launching a Cereal Brand To Benefit Survivors of Domestic Violence

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DeAndre Hopkins Is Launching a Cereal Brand To Benefit Survivors of Domestic Violence. The Arizona Cardinals wide receiver's new cereal is called DeAndre's Hop Box. The honey-nut oat cereal was created in partnership with PLB Sports & Entertainment. A portion of the proceeds will go to S.M.O.O.O.T.H. (Speaking Mentally, Outwardly Opening Opportunities Toward Healing). S.M.O.O.O.T.H. was founded by Hopkins' mother, Sabrina Greenlee, a domestic violence survivor. . The nonprofit, which seeks to educate and empower as many women and children as possible through mentorship, counseling and outreach, . also provides financial assistance to those in need. DeAndre's Hop Box will debut in the fall of 2021 at PLBSE.com and in Fry's Food Stores in Arizona