Applebee's made the best comeback of 2018. Here's how the restaurant chain turned around.

Описание

After years of struggling, 2017 looked like the end for Applebee's. The restaurant chain rose to popularity in the 1990s thanks to its affordable menu, but had a tough time drawing diners back in following the 2008 recession. It tried to reinvent itself to appeal to millennial diners, but failed. However, in 2018, Applebee's made a shocking comeback. Here's how the company is using new leadership, cheap drinks, and a return to its roots to turn its sales around.