UK watchdog targets 'influencer' endorsements

Описание

► Try the Financial Times for 4 weeks for just £1. Start your trial now - bit.ly/2ry7Tkz ► on.ft.com/2TaCY9Y The UK’s consumer protection and competition watchdog has told several celebrity 'influencers' they must make sure they tell their followers clearly if they have been paid to endorse products in their social media feeds. ► Subscribe to FT.com here: bit.ly/2GakujT ► Subscribe to the Financial Times on YouTube: bit.ly/FTimeSubs For more video content from the Financial Times, visit FT.com/video Twitter twitter.com/ftvideo Facebook facebook.com/financialtimes