#BeautifulBrownSkin: Fighting Back Against Skin-Whitening Culture

Описание

Filipinos are fighting to redefine beauty, participating in a campaign to celebrate the color of their skin. The campaign is organized with the hashtag #MagandangMorenx, which translates to #BeautifulBrownSkin. The hashtag was started by Filipino actress Asia Jackson, who explained in a tweet that tan and brown-skinned Filipinos are made to feel insecure, ashamed and embarrassed of the natural color of their skin. Being fair-skinned is prized in many Asian cultures, and skin-whitening products have become a multibillion-dollar industry. But many Filipinos are now calling out the white-washing culture, expressing pride in their natural skin tones.