Brand Equity: Handling Maggi Crisis, Indian Contenders at Cannes, Gain Theory

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Nestle's crisis -control communication strategy both online and offline has left a lot to be desired! The question we’re asking is: Does Maggie need a 'Cadbury' act?Cannes lions 2015 is just round the corner.! Here's a look at the top Indian contenders that could possibly win this year.Catch Sonali Krishna in conversation with the CEO of Gain theory, WPP’s New Data Consultancy Shop.